About Pixels 4 Kindness

Hello Friends,

My name is Shannon Cole and I’m the owner of Pixels 4 Kindness! I’m really excited about this site. You’re probably wondering what Pixels 4 Kindness is all about.

Everyday I see individuals and families trying to raise money to help someone in need. Either a young child has a terminal illness and needs major surgery, a school is trying to raise money for a worthwhile cause, or a family’s home burns down and they are left homeless. Trying to raise this money can be very difficult, especially when you live in a small place.

That’s where I’m hoping Pixels 4 Kindness can help. How the site works is individuals or businesses would purchase advertising space (ie pixels) to advertise their site, blog, business, etc. Once enough advertising space is sold, the money is given to the cause in need.

Although I would like to donate 100% of the money, I’m will need to keep a small percentage of the sale to cover my own business expenses (hosting, domain, advertising, office, supplies, affiliates, and other normal business expenses). So, I’m trying to come up with the best percentage to donate and I decided to donate 80%. This means that for every dollar spent on pixels $0.80 of that is donated to the cause. I felt this number was fair. The remaining 20% should be enough to cover my expenses.

You might be asking why you should buy pixels on this site when you can just donate the money yourself. Well, I can’t really answer that, but I can tell you that there are a number of benefits of using this site. Especially if you own your own site or business.

Benefits to Individuals:

1. Your small purchase can help in a big way.
2. It’s a link back to your site to bring traffic (and improve rankings).
3. It feels good and means a lot to the people you’re helping!
4. Why not?

Benefits to Businesses:

1. It’s a link back to your site to improve your search engine rankings.
2. It shows your business cares and builds creditability and trust.
3. It’s newsworthy and excellent for your PR.
4. It’s Viral!

I hope you’re just as excited about this site as I am. I know this can really help people. It can’t help everyone, but for the people who we do help, it will mean the world to them, and that’s what it’s all about.

Have a wonderful day,
Shannon